Become a brand in online dating

Become a brand in online dating

2013-07-07

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On online dating sites you have to have some good marketing skills. After all, it’s all about selling yourself to the world. Making yourself look the best on an online dating site is all that counts for getting at least a date, if not actually meeting your loved one.

Before even creating your online dating profile you should think about yourself as a brand. You must position yourself as a brand, too. Being a brand means to decide how you would like other people to perceive you. What kind of messages do you want to send?

In the online dating scene, you have to have a strong identity. Strong means noticeable and original. You have to be distinguished by some unique characteristics. Perhaps you want to be seen as a creative character or as a math genius. Or, you would like to be perceived as a simple person who enjoys life and is always ready for an adventure.

All of these traits must be seen in your profile through the photos you post, your interests, your self-description. Actually, all your presence on an online dating site creates a brand out of yourself. When you get to be told by a majority of people that you are funny and intelligent, there you are, as a brand.

Even your online conversations sketch you as a certain brand.

Decide for yourself who you are and how do you want to be perceived. After this step, all you have to do is to act accordingly to that certain image that you want people to recognize you by.

Remember, online dating is a numbers game but you can always increase your chances by becoming the most wanted number. 

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